Have you ever heard the term MR? MR i.e. Medical Representatives, what do they exactly do? And how much do you know about the job profile of an MR?
This article is all about the medical representative profession. In which PCD Pharma Franchise in Ambala will cover the following topics:
- What are Medical Representatives?
- Role and Responsibilities of a Medical Representative
- Activities of Medical Representative
- How to Become A Medical Representative
- Qualifying required for MR
- Medical Representative Skills
What Are Medical Representatives?
Medical Representatives (MR) are the building blocks of a company whose job is to promote and sell their company products. They are the mediators between medical and pharmaceutical companies and healthcare professionals.
Representation of the medical products of the company (in which they are working) in front of doctors, medical practitioners, hospitals, and chemists are done by them. They share their whole knowledge regarding the Pharma product; benefits, functions, and importance.
Role and Responsibilities of a Medical Representative in PCD Pharma Company in Ambala
The role and responsibilities of MR are not confined only to the Pharma Company and medicines. But they also have to perform multiple tasks that include:
- Scheduling appointments with doctors, pharmacists, and other healthcare professionals to promote company medications
- Demonstrating and presenting the company’s medications to doctors, pharmacists, and other relevant healthcare professionals.
- Developing an in-depth understanding of company medications
- Launching new products in the market
- Building and maintaining positive long term relationships with customers to encourage repeat purchases
- Manage budgets for catering, discussions, and hospitality of the company.
- Keep up to date knowledge with the latest clinical data supplied by the company and discuss this data with health professionals.
- Following up on leads generated by the company.
- Researching competitor’s Pharma products and their respective market performances
Day To Day Activities of Medical Representative:
One-on-one meetings with doctors, pharmacists, or nurses are involved in Medical representative daily activities. They monitor the supply of drugs and inform them of forthcoming changes as well as introduce new products. Also, they might visit hospitals to meet with doctors on staff to persuade them to purchase their products.
How to Become a Medical Representative in PCD Pharma Company?
To become a medical representative, one should have marketing skills as well as sound knowledge about Pharma products. Pharma companies recruit the medical representatives to introduce their new products to doctors, pharmacists, chemists, or other healthcare professionals who regularly prescribe medicines to the patients.
Apart from that, qualifications and skills are also required to become a medical representative.
(a)Qualification required for MR
There is no particular type of formal education required for MR. But the higher secondary education or bachelors from any reputed institutions are a must. However, bachelor’s from some subjects such as Life sciences, Dentistry, nursing, the pharmacy can boost the chances to become MR.
In addition to Pharma companies prefer B. Pharma and Medical students. If the candidate having a Science background then they preferred more, such candidates apprehend things more quickly compared to arts and commerce students.
However, students who have no science stream and want to make a career in the Medical and Pharma sector then he may opt biology with mathematics after high school and pursue graduation in the Pharma field.
Some top universities offer related programs like pharmacy, healthcare, bioscience, and business of four years duration. By attending some seminars or classes in the related medicine subject’s one can Improve skills. Also, some companies offer specific training according to the candidates’ level of experience in the field.
(b)Medical Representative Skills
Medical Representative should have many skills. The important quality that medical companies seek in candidates is strong ethics.
Some other skill should have an MR:
- Good understanding of the products
- Planning, analytical and organizational skills
- Strong verbal skills
- Customer service abilities and time management skills
- Good knowledge regarding Microbiology
- Excellent presentation and communication skills
- Analytics and planning skills
- Having a sound product knowledge
- The ability to handle an adverse situation
Hopefully, this article helps you to know about the medical representative profession in the pharmaceutical industry. If you are looking for more information regarding the role of a Medical Representative (MR) then contact PCD Pharma Company in Ambala.
